Irvine, CA– JayMarc Homes, a premier custom home builder in the Greater Seattle area, has selected MatrixPoint Consulting, a data-centric marketing and media strategy firm, to lead its strategic…

New York, NY - May, 2025 -  Today, MatrixPoint announced that it has joined HubSpot’s Solutions Partner Program. HubSpot, the customer platform for scaling businesses, works hand-in-hand with partner…

A sales funnel is a structured marketing model designed to guide potential customers through the decision-making process, from initial brand awareness to final conversion. When optimized, a funnel can…

In an era where data has become the new currency, businesses find themselves at a critical crossroads. The digital landscape is fundamentally reshaping how organizations interact with user data,…

Data-driven decision-making is the norm for a business to effectively operate and the importance of accurate website activity tracking cannot be overstated. Google Analytics (GA) has long been the…

Irvine, CA – April 2025 – MatrixPoint Consulting, a leading media consultancy committed to helping businesses achieve more, has been selected as the strategic media consulting partner for Turtleback…

A Guide to Middle of Funnel Marketing Middle-of-funnel (MOFU) marketing is a stage in the customer journey where prospects move from awareness to active consideration, seeking detailed, educational…

The customer journey is the foundation of effective marketing and customer experience strategies. It encompasses every step a consumer takes, from discovering a brand to becoming a loyal advocate. By…