Laura Wilson Crist has spent 15+ years at the intersection of marketing, media, and brand strategy, helping companies capture attention and turn it into measurable revenue. She began her career at agencies including Edelman and Weber Shandwick, working with Fortune 500 brands across CPG and retail, then moved into publisher sales at Condé Nast and Gallery Media Group, where she led rapid growth on one of the company's top accounts. She later helped build Tripscout's highest-performing business unit, scaling it into a multi-million-dollar revenue driver with partnerships across 60+ destination and travel brands.

Laura is Vice President of Business Development at MatrixPoint, where she partners with senior marketing executives across QSR/franchise, CPG, retail, and multi-location brands to identify what's driving growth and where the opportunity is to accelerate it.

She's worked with brands including Walmart, Target, SC Johnson, and Kraft Heinz across stops at top agencies, publishers, and startups, a background that gives her a feel for nearly any category a client brings her. She's in this work because she loves building relationships and having honest, transparent conversations that lead to real outcomes. Laura holds a degree in Journalism from the University of Kansas.

Outside of work, Laura is a former yoga teacher, marathoner, and sommelier in training who has traveled to 49 states and 50+ countries, a curiosity for how people and places work that she brings into every client conversation.