Peak season success starts early. MatrixPoint shares a step-by-step framework to segment smarter, engage customers, and boost ROI across the funnel.

The marketing funnel is changing, and we can blame it on AI. But the funnel isn’t being replaced. It’s being reshaped into a smarter, more responsive system for those willing to learn and adapt, rather than meeting it with resistance.

Irvine, CA – MatrixPoint Consulting is pleased to announce the appointment of Steve King as Principal of Marketing & Management Consulting. With over 25 years of experience spanning entrepreneurship,

Gen Z hasn’t broken the marketing funnel. They’ve redefined it. The traditional marketing funnel has long been a predictable model used to capture attention, nurture consideration, drive purchases,

How To Create a Marketing Funnel A step-by-step guide to building a marketing funnel that converts prospects into loyal customers. A well-designed marketing funnel is one of the most powerful tools a

Colleges and universities face growing enrollment and revenue pressures from demographic shifts, flattening traditional pipelines, and increased competition. Meanwhile, employer demand for reskilling,

Irvine, CA– JayMarc Homes, a premier custom home builder in the Greater Seattle area, has selected MatrixPoint Consulting, a data-centric marketing and media strategy firm, to lead its strategic

New York, NY - May, 2025 -  Today, MatrixPoint announced that it has joined HubSpot’s Solutions Partner Program. HubSpot, the customer platform for scaling businesses, works hand-in-hand with partner