Lead Generation
Build Account Based Marketing Programs
Coordinate marketing and sales around target accounts with precision, at scale
Problem
Account-based programs are hard to scale when segmentation, messaging, timing, and coordination all depend on heavy manual effort. Teams know which accounts matter most, but struggle to activate them with enough relevance and consistency. The result is diluted focus and weaker impact in the accounts that matter most.
Solution
AI helps identify priority accounts, surface key signals, and tailor messaging based on account context and engagement. Teams can coordinate more effectively around the opportunities that deserve focused attention. That makes account-based programs more targeted, more scalable, and more likely to influence revenue.
Capabilities
- Score and prioritize target accounts by fit and intent
- Orchestrate coordinated multichannel account outreach
- Personalize content and ads by account and decision-maker
- Sync account engagement data between sales and marketing
- Measure pipeline influence and revenue by ABM account tier
Benefits
- Focus your best resources, time, budget, creativity, on the accounts with the highest likelihood of becoming your most valuable customers.
- Replace fragmented, inconsistent account outreach with a synchronized, measurable program.
- Build pipeline from accounts that are genuinely in market rather than a static target list.
Timeline
Target account list built and scored, ICP criteria applied, intent data integrated, Tier 1/2/3 segmentation complete
Multichannel ABM plays live, ads, outbound sequences, and personalized content activated for Tier 1 accounts
ABM pipeline contribution measured, influenced revenue, meeting rates, and win rates vs. non-ABM accounts quantified
Data Requirements
- Target account list with firmographic and ICP fit attributes
- Intent data by account and topic (Bombora, G2, TechTarget)
- CRM account and opportunity history
- Contact-level engagement data within target accounts
- Ad impression and engagement data by account (LinkedIn ABM, programmatic)
- Website visitor data by company (Clearbit, Demandbase)
Integration Points
- ABM platform (6sense, Demandbase, Terminus)
- CRM (Salesforce, HubSpot)
- Ad platforms (LinkedIn Ads, programmatic display)
- Sales engagement (Salesloft, Outreach)
- Marketing automation (Marketo, Pardot)
Team Requirements
- ABM program manager (strategy, account selection, and cross functional coordination)
- Demand gen manager (campaign and content execution)
- Sales development lead (account outreach coordination)
- Data analyst (account scoring and pipeline reporting)
- Field/account marketing (personalized content and event coordination for Tier 1 accounts)