Lead Generation
Identify Intent-Based Website Visitors
Identify and prioritize customers researching your offering right now, before they fill out a form
Problem
Most website visitors leave anonymously, even when some are showing clear signals of commercial interest. Teams know demand is present but cannot easily tell which visits are worth acting on. That limits follow-up options and leaves valuable intent hidden inside general traffic patterns.
Solution
AI analyzes browsing behavior, content consumption, firmographic clues, and engagement signals to identify visitors who appear to be exploring with intent. Teams can recognize higher-value traffic earlier and decide where to focus outreach or remarketing. That turns more anonymous interest into actionable opportunity.
Capabilities
- Identify website visitors to company level
- Score visitor accounts by engagement depth and ICP fit
- Identify which pages and content each company viewed
- Alert sales immediately when target accounts visit
- Trigger personalized ad campaigns to visiting accounts
Benefits
- Convert passive website traffic into an active pipeline source without increasing ad spend.
- Give sales reps genuine context for outreach rather than cold prospecting.
- Reach high-intent accounts before competitors even know they're in market.
Timeline
De anonymization platform integrated with website, visitor identification live, first account lists delivered to sales
Scoring and CRM alerting operational, sales sequences triggered from visitor signals, response rates tracked
Pipeline contribution from intent-identified accounts measured, ROI on visitor identification platform calculated
Data Requirements
- Website session and page view data (Google Analytics 4)
- IP to company resolution data (Clearbit Reveal, Demandbase, 6sense)
- ICP and account scoring criteria from CRM
- Content consumption history by visiting account
- Third-party intent data for matched account enrichment (Bombora)
- CRM account and opportunity history for known accounts
Integration Points
- Intent / IP resolution platform (6sense, Demandbase, Clearbit Reveal)
- Website analytics (Google Analytics 4)
- CRM (Salesforce, HubSpot)
- Sales engagement (Salesloft, Outreach)
- Ad platforms for retargeting (LinkedIn, Google Display Network)
Team Requirements
- Demand gen manager (intent strategy and campaign design)
- SDR lead (outreach sequence design and account follow-up)
- Marketing ops (platform integration and CRM alerting)
- Web analyst (visitor tracking and data quality)
- Sales leadership (account prioritization and pipeline review)