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CRM & Content Marketing

The educational sector in North America is facing a significant shift, known as the North American Enrollment Cliff. This phenomenon, set to persist over the next decade, signals a projected decline of approximately 15% in college-bound students, equating to over 400,000 fewer students between 2025 and 2029*.

This downturn is further intensified by escalating regulatory changes and increased cost of digital marketing reshaping the landscape of educational marketing. New more effective strategies and tactics need to be implemented to realize higher enrollment conversion at a more reasonable cost. CRM and Content Marketing are not utilized nearly enough and can be much more effective than costly digital marketing tactics.

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New Strategies Generate New Incremental Enrollments

MatrixPoint's Atlas Platform enables CRM and Content Marketing solutions by analyzing your leads, creating actionable segmentation and creating compelling content that builds a community of prospects that will generate new cost-effective enrollments.

We can begin at any point in the student prospect life cycle but invite you to let us work with your lost leads to recover enrollments by motivating student prospects to come back to your institution in turn recovering the sunk investment in student prospect leads to generate an favorable ROI.

It really is a classic "no brainer" in that the population of unconverted leads does not require a new marketing budget or new staff but a new strategy to offer compelling value that can be re-ignited and excited to reengage and enroll.

We Are Up For The Challenge

Engaging unconverted leads for your institution seems like a daunting challenge to many but the MatrixPoint team has verified experience with our approach and the confidence that we can recover student enrollments and generate a compelling return on your sunk investment in student prospects.  Our platform, technology and people are committed to the unique value of your institution and determined to produce results.

Beyond the MatrixPoint experience and commitment we have extensive resources to support the effort starting with our Atlas Platform and extending to experts in marketing, social media and content development as well as project managers, analysts and other resources to contribute to your success.  We “right size” the solution to your needs and commit to your success.

Our Commitment to Excellence

In facing these challenges, our approach remains unwavering:

  • Candid and Authentic: We believe in transparency and honesty in all our interactions. No room for 'Yes Men' in our team.
  • Results-Driven: Our focus is on generating exceptional value and outcomes, ensuring we earn our client's business every day.
  • Client-Centric Advocacy: We strive to not just meet but exceed expectations, acting as dedicated advocates for our clients.
  • Passionate Consultants: Our team is characterized by their passion, proactivity, and resourcefulness, with a relentless commitment to success.
  • Trusted Advisors: We are available 24/7, singularly focused on our client's needs, serving as their trusted consiglieres.

Together, we navigate these challenging times, offering strategic solutions and innovative approaches to ensure the continued success of our clients in the evolving landscape of higher education.

The Matrix Point