Marketing Consulting

Clear goals and measurable benchmarks are foundational to effective marketing. MatrixPoint helps companies define clear targets and key marketing performance indicators (KPIs) for campaign initiatives, whether audience-based, messaging-focused, or otherwise. The ultimate goal is to ensure marketing performance goals align with overall business strategy, revenue projections, and efficiency thresholds.

Marketing technology (martech) plays a critical role in driving efficiency and performance. MatrixPoint is a leader in  evaluating and implementing martech solutions as a result of our long standing relationships with martech vendors and highly experienced consultants. This includes machine learning, artificial intelligence, and automation to streamline tech-focused marketing processes, freeing up team bandwidth and enabling teams to achieve more.

Efficient processes enable marketing teams to operate more effectively. MatrixPoint helps marketing departments elevate processes and workflows to better support their efforts. The focus is on helping teams do more with less by designing systems to be as turnkey as possible, whether offshoring entire workstreams or automating daily tasks, while saving time and resources without sacrificing essential day-to-day execution.

Strong eCommerce performance requires both strategic insight and platform expertise. MatrixPoint works with top consumer brands globally  to increase revenue while simultaneously supporting business goals and improving   operations. MatrixPoint eCommerce consultants and digital marketers analyze current performance and implement innovative approaches to achieve eCommerce and omnichannel objectives across platforms including Shopify, Magento, Amazon, Walmart, eBay, and others.

CRM and Content Marketing need to be appropriately utilized to drive new business growth. MatrixPoint accomplishes this through measurable results delivered by an experienced team. Strategies and tactics are designed to improve conversion rates at a more efficient cost, leveraging the connection between CRM and Content Marketing to strengthen engagement and build lasting audience relationships.

Flexible access to talent allows teams to scale efficiently. MatrixPoint enables companies to quickly and seamlessly  scale with experienced, qualified professionals focused on performance   Talent can be deployed domestically, nearshore, or offshore without disruption, improving cost efficiency while accelerating timelines.