SOLUTIONS
Marketing Mix Modeling
MatrixPoint&s MMM process provides transparency into how every marketing activity, pricing action, and external factor impacts sales. By using advanced Bayesian modeling and daily data granularity, our approach delivers faster, more actionable insights and continuous optimization.
Our consulting approach includes
DATA Integration & Enrichment
We fully unify marketing expenditures, promotional, sales, and behavioral data from multiple sources, applying state-of-the-art enrichment tools to ensure accuracy, depth, and usability.
Scalable Cloud Environment
Our architecture runs on Vertex AI and other best-in-class cloud environments, enabling scalable, automated model training and continuous optimization.
Advanced Modeling Frameworks
Using Bayesian methods with PyMC and machine learning libraries integrated with Prophet algorithmic trending tools, we have built a flexible MMM model that capture adstock, saturation, and delayed effects with high precision.
Real-time dashboards & activation
Through Tableau or Streamlit, we deliver always-on dashboards with actionable recommendations, empowering clients to adjust strategies in near real time.
Why Partner with MatrixPoint?
- Always-on measurement
Real-time insights instead of static quarterly or annual reports
- Smarter optimization
AI/ML-driven models that capture saturation, lag, and seasonality
- Faster decision-making
Cloud-based automation for continuous updates and scenario planning
- Actionable delivery
Intuitive dashboards with recommendations you can act on immediately