Solutions

Marketing Mix Modeling

MatrixPoint's MMM process provides transparency into how every marketing activity, pricing action, and external factor impacts sales. By using advanced Bayesian modeling and daily data granularity, our approach delivers faster, more actionable insights and continuous optimization.

Gain clarity on what drives results and take control of your marketing investments with MatrixPoint's Bayesian-powered Marketing Mix Modeling.

Why Partner with MatrixPoint?

  1. Always-on measurement

    Real-time insights instead of static quarterly or annual reports

  2. Smarter optimization

    AI/ML-driven models that capture saturation, lag, and seasonality

  3. Faster decision-making

    Cloud-based automation for continuous updates and scenario planning

  4. Actionable delivery

    Intuitive dashboards with recommendations you can act on immediately

The Matrix Point