A free resource for marketing leaders to see the potential of AI in modern marketing.
Most marketing leaders don't have a shortage of curiosity about AI. They have a shortage of clarity. The question isn't whether AI can improve marketing performance. The question is where to start, what's realistic, and what actually maps to your business.
The MatrixPoint Marketing AI Explorer is built to answer those questions.
An Interactive Library
The Marketing AI Explorer is a free tool that catalogs 72 proven AI applications across 10 core marketing functions. From audience intelligence and content creation to campaign optimization and customer engagement, each use case represents a real, deployable application of AI, not a theoretical concept or vendor pitch.
It's designed for one purpose: to give marketing leaders a clear, structured view of what AI can actually do so they can make informed decisions about where to invest.
How to Use It
The AI Explorer is built for browsing plus reading. Here's how to get the most out of it.
Filter by function. Each use case is organized across 10 marketing functions including strategy planning, lead generation, journey personalization, and operational efficiency. Start with the area most aligned to your current priorities.
Filter by industry. The tool surfaces use cases tagged to your vertical. Whether you're in CPG, healthcare, QSR, financial services, or higher education, you can quickly see which applications are most relevant to your business model.
Explore the details. Click into any use case to see a plain-language description of what the AI solution does, the data and technology it requires, and the business impact you can expect.
Use it as a conversation starter. The AI Explorer is most valuable when it generates internal alignment around priorities. Share it with your team. Use it to frame the AI discussion with leadership. Let it surface the two or three opportunities worth a closer look.
Why We Built It This Way
The standard approach to AI planning starts at the top: organizational readiness scores, maturity models, and capability audits that produce thorough reports with limited actionability. We took the opposite approach.
The Marketing AI Explorer starts with proven applications and works backward. Before anyone evaluates your data infrastructure or technology stack, you need to know what you're evaluating it for. The AI Explorer gives you that foundation.
It reflects the same methodology that drives our Marketing AI Accelerator: identify the use cases with the best combination of return potential and organizational readiness, then build toward execution.
Ready to Go Deeper?
The AI Explorer is a starting point, not a finish line. Once you've identified the use cases that resonate, the next step is understanding which ones are viable for your organization right now and which ones require some groundwork.
That's where MatrixPoint comes in. We take the top candidates from your exploration and put them through a structured return and readiness assessment, so you leave with prioritized opportunities and a practical path forward.