Media

Wondering if your marketing team is managing their budget efficiently and optimizing your return on investment? MatrixPoint explains how to find out!

Does My Company Need a Data Management Platform (DMP)? Data Management Platforms add a tremendous amount of value to digital advertising campaigns, allowing marketers to collect, aggregate and utilize

Is Your Marketing Working? Evaluating Marketing & Media Performance Modern digital marketing is a complex and expensive process, making it vital that you measure the results of your marketing efforts,

Applying Artificial Intelligence Technologies to Digital Marketing Thanks to incredible advances in technology, and especially the leaps and bounds seen recently in artificial intelligence, modern

What is Media Transparency? Media Transparency refers to your ability to see what media has been bought to advertise your products, including where those advertisements were placed, how much you paid