Marketing

Peak season success starts early. MatrixPoint shares a step-by-step framework to segment smarter, engage customers, and boost ROI across the funnel.
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Anyone who’s been in business for any extended period has likely heard about some variation of the sales funnel, the marketing funnel, or the conversion funnel. This funnel represents the entire
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Some people automatically assume that an economic slowdown means a marketing slowdown, but the two are not mutually exclusive. In fact, with the right strategy under the right conditions, several
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