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Upper Funnel vs. Lower Funnel

Anyone who’s been in business for any extended period has likely heard about some variation of the sales funnel, the marketing funnel, or the conversion funnel. This funnel represents the entire

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What to Do With Your Marketing Strategy in an Economic Downturn

Some people automatically assume that an economic slowdown means a marketing slowdown, but the two are not mutually exclusive. In fact, with the right strategy under the right conditions, several

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