SERVICES

Media Performance Consulting

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  • How to Reduce Media Spend Waste & Optimize Your Advertising Spend

In our new post-pandemic reality, marketers are challenged to stay current and adjust to the ways that content and information are consumed.

MatrixPoint's experts will work with you to identify opportunities to improve the efficiency of your media campaigns by analyzing audience targeting parameters, media plans, measurement, creative impact, selected vendors, agencies, and partners to ensure you are getting what you are paying for and help you negotiate or in-house your media.

Paramount to achieving maximal media efficiency is establishing key performance indicators (KPIs) that reflect your business and ensuring you regularly analyze campaign performance. By closely monitoring metrics like click-through rates, conversion rates, and return on investment (ROI), MatrixPoint quickly identifies what works in your media mix and what data-driven adjustments will further optimize your campaigns' efficiency.
MatrixPoint has deep experience integrating marketing efforts across media channels for cohesive and consistent brand experiences. Cross-channel integration of your media ensures that messaging is uniform and complementary, maximizing the impact of your media investments. This approach enables you to reach your audience through various touchpoints, leading to a strong front- and back-end media efficiencies.
Regularly assessing and optimizing advertising budgets - based on performance - is something that brands should deploy. MatrixPoint helps you allocate budget across media channels and campaigns that yield the greatest results while minimizing waste. Our proprietary budget optimization tools and iterative approach ensure that resources are employed effectively, scaling media performance and garnering incremental efficiency.
MatrixPoint will help facilitate your brand's interactions with the evolving world of influencers and the industries and niches they impact. Influencer marketing can amplify the reach of your media campaigns by leveraging their established audiences, providing a more effective and personal means of connecting your media with potential customers.
Continuously test and optimize your brand's ad creative and copy to identify the most effective messages, visuals, and formats to do more for your business with less. A/B and multivariate testing of various elements of your ad campaigns will allow you to refine your content based on real-time performance data. This iterative approach ensures that campaigns evolve to meet changing audience preferences, improving the overall efficiency of your media.

Media Implementation and In-House Practice

MatrixPoint media implementation and in-housing practice provide solutions that help companies evaluate options to improve their media or in-house a portion or all of their marketing needs. Our ultimate goal is to ensure our clients can be successful without being dependent on third parties.

  1. Agency and vendor contract negotiation

    Ensure transparency and client control

  2. Setup and train in-house teams

    Social media, search marketing and programmatic media

  3. eCommerce setup and management

    Identify platforms, apps and solutions

  4. Media automation implementation

    Identify and implement machine learning solutions

  5. CRM strategy and implementation

    Evaluate platform and implement communication strategy

  6. Quarterly media auditing

    Review transparency, performance, ad fraud and viewability

SERVICES

Data Modeling and Analytics

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Having complete ownership and control of your company's data - whether you're potentially looking to switch data providers or better understand your customers' purchasing journey - is paramount in our world of walled gardens and data overload. According to the Harvard Business Review, only 39% of executives believe their organizations manage data as an asset, 24% view their companies as data-driven, and only 13% of executives believe their organizations deliver on their data strategy.

MatrixPoint views data as your business' proprietary cost-cutting currency. Our analytical modeling identifies inefficiencies in everything from your HR headcount and staffing mandates to budget allocations across your vendors, and among active campaigns in real-time. We've helped businesses redeploy their data to understand their customers' behavior better, strengthen sales numbers in underperforming markets and allocate each marketing dollar against profits.

Below is a sample of some of the ways we've helped companies activate the full potential of their data:
We use customer data analytics to create more precise and personalized marketing campaigns by understanding customer preferences, behaviors, and purchase history. MatrixPoint helps your business tailor your marketing messages to specific customer segments leveraging a targeted, scientifically modeled approach to statistically increase the likelihood of customer engagement, conversion, and repeat business, ultimately driving stronger brand performance.
MatrixPoint analysts apply linear and AI-driven statistical models to segment your customers based on shared characteristics, behaviors, and preferences. In further dimensionalizing your distinct customer segments, MatrixPoint tailors your company's products, services, and marketing strategies to better meet the needs of each customer group. The result is enhanced customer satisfaction and increases in the efficiency of marketing efforts.
Statistically modeled insights can analyze customer purchasing patterns, market trends, and competitive pricing to derive a data-driven approach to optimize pricing strategies and set prices that maximize revenue while remaining competitive. MatrixPoint helps you introduce smart-tech pricing models based on real-time analytics providing the opportunity to adjust prices in real-time (if needed) based on demand and other market factors.
MatrixPoint's teams help you forecast demand, identify trends, and optimize inventory levels by leveraging analytics and statistical modeling to optimize your business's supply chain and inventory management. In ensuring the right products are available at the right time, you can minimize industry challenges like stockouts and ballooning carrying costs to enhance overall operational efficiency.
MatrixPoint will assess and uncover the aspects influencing your customer retention and churn. In better understanding the indicators of customer's dissatisfaction, or the likelihood to choose a competing brand, you can proactively implement retention strategies. These could include targeted promotions, personalized communication, or improved customer support, ultimately doing more with less by effectively retaining your most valuable customers.
An effective customer analytics practice can also help you identify cross-selling and upselling opportunities, doing more with less by better leveraging your business' existing offerings. MatrixPoint empowers your customers' purchase history and behavior to recommend complementary products or services by strategically presenting relevant offerings, increasing average transaction values, and maximizing revenue from your existing customers.