Irvine, CA – April 2025 – MatrixPoint Consulting, a leading media consultancy committed to helping businesses achieve more, has been selected as the strategic media consulting partner for Turtleback Mountain Golf & Resort, the renowned championship golf destination and the exclusive title partner and host of the New Mexico Open for 2025 through 2027. MatrixPoint will oversee all aspects of the resort’s marketing and media strategy, with a focus on building awareness, driving real estate leads, and accelerating membership growth.

MatrixPoint will develop a fully integrated communications strategy across digital, broadcast, print, and out-of-home channels—aimed at elevating Turtleback’s profile as one of the Southwest’s premier golf and lifestyle resorts.

“When selecting a marketing and media partner, we weren’t just looking for horsepower—we were looking for strategic depth,” said Dan Fletcher, CMO of PreReal Investments and Turtleback Mountain Golf & Resort. “MatrixPoint demonstrated an exceptional understanding of how to position golf and distinctive homes in one destination to high-value audiences. Their data-driven approach, combined with their strategic acumen, made them the clear choice as we prepare for the national spotlight during the New Mexico Open and beyond.”

The appointment comes at a pivotal time for Turtleback Mountain Golf & Resort as it continues its rapid transformation. The resort is quickly becoming one of New Mexico’s premier destinations, with an extensively renovated 18-hole championship golf course and upgraded restaurant and bar now open. Major additions—including 1,300 planned home sites, a new hotel, and expanded resort amenities like a spa, fitness center, pool, pickleball and tennis courts and a tranquility garden,—are underway and set to debut in phases between 2025 and 2027.

For more information regarding this partnership, please contact Blake Sasnett at bsasnett@thematrixpoint.com, VP of Marketing for MatrixPoint Consulting.

About MatrixPoint Consulting
MatrixPoint is a results-driven media consultancy that empowers businesses to achieve more through marketing transformation and strategic growth. Leveraging deep industry expertise across media, strategy, technology, and data privacy, MatrixPoint identifies key opportunities for optimization and efficiency. The consultancy provides bespoke solutions that help organizations pivot confidently, uncover new approaches, and realize the full potential of their data and resources. Visit https://www.thematrixpoint.com.

About Turtleback Mountain Golf & Resort

Turtleback Mountain Golf & Resort is New Mexico’s premier golf and lifestyle destination, offering championship golf, upscale residential living, and world-class amenities. Nestled in the scenic Rio Grande Valley, the resort’s 18-hole championship golf course challenges players of all levels while providing breathtaking desert views. Beyond golf, the resort is expanding rapidly, with 1,300 planned home sites, a new driving range, leading resort amenities, including pickleball courts, tennis courts, a spa, a fitness center, a tranquility garden, and a new hotel. With a commitment to comfort, recreation, and community, Turtleback Mountain Golf & Resort is redefining what it means to live, play, and relax in the heart of Southern New Mexico.  Visit https://turtlebackmountainresort.com .