Whitepapers

Are you planning to employ an in-house strategy in the company's marketing strategy? MatrixPoint is ready to share the best practices on the global market!

Should You Continue to Use an Agency or Bring Marketing In-House? With growing complexities in marketing operations, especially digital marketing, many businesses are dealing with a conundrum – should

How to Manage Digital Ad Fraud Digital Advertising Fraud is not new, but in recent years it has become a much larger and more complicated problem. Here we will review what digital ad fraud is, how to

Does My Company Need a Data Management Platform (DMP)? Data Management Platforms add a tremendous amount of value to digital advertising campaigns, allowing marketers to collect, aggregate and utilize

What is CA’s Prop 24? California’s Prop 24, or the California Privacy Rights Act (CPRA) is an expansion of the CA consumer privacy laws introduced by California Consumer Privacy Act (CCPA), which went

How to Respond to the Proposed Washington State Privacy Act (WPA) In today’s digital world, consumers share massive amounts of electronic data across various platforms on a daily basis. With virtually

How the General Data Protection Regulation (GDPR) Applies to Your Business The General Data Protection Regulation, or GDPR, is a regulation of EU law pertaining to privacy and data protection in the

Data Modeling Techniques and Best Practices for Digital Marketing Success Modern digital marketing strategies require learning how to leverage several different types of data models to make marketing