Are you planning to employ an in-house strategy in the company's marketing strategy? MatrixPoint is ready to share the best practices on the global market!…

How can you generate more B2B sales leads in the modern digital world? MatrixPoint explains how to maximize your potential in a few simple steps.…

Wondering if your marketing team is managing their budget efficiently and optimizing your return on investment? MatrixPoint explains how to find out!…

How to Manage Digital Ad Fraud Digital Advertising Fraud is not new, but in recent years it has become a much larger and more complicated problem. Here we will review what digital ad fraud is, how to…

Does My Company Need a Data Management Platform (DMP)? Data Management Platforms add a tremendous amount of value to digital advertising campaigns, allowing marketers to collect, aggregate and utilize…

What is CA’s Prop 24? California’s Prop 24, or the California Privacy Rights Act (CPRA) is an expansion of the CA consumer privacy laws introduced by California Consumer Privacy Act (CCPA), which went…

Is Your Marketing Working? Evaluating Marketing & Media Performance Modern digital marketing is a complex and expensive process, making it vital that you measure the results of your marketing efforts,…

The State of Data Privacy Protection Growing public awareness regarding the extent and vulnerabilities of commercial data mining has fostered consumer pushback against data brokers and fueled a…