Whitepapers

Effective brand positioning is essential for achieving marketing success. Matrix Point explains what brand positioning is and how you should approach it.

NY's Data Privacy Act introduces more stringent regulations for personal data usage than any other law. MatrixPoint explains how to ensure compliance here.

How To Navigate ADA Compliance Requirements Since March 15, 2012, websites have been legally mandated to follow the Americans with Disabilities Act (ADA) Compliance, but many businesses have failed to

Seasoned marketers know: the best way to tell if your advertising campaigns are performing at optimum potential is to conduct a professional and comprehensive digital media investment analysis.

Are you planning to employ an in-house strategy in the company's marketing strategy? MatrixPoint is ready to share the best practices on the global market!

Should You Continue to Use an Agency or Bring Marketing In-House? With growing complexities in marketing operations, especially digital marketing, many businesses are dealing with a conundrum – should

How to Manage Digital Ad Fraud Digital Advertising Fraud is not new, but in recent years it has become a much larger and more complicated problem. Here we will review what digital ad fraud is, how to

Does My Company Need a Data Management Platform (DMP)? Data Management Platforms add a tremendous amount of value to digital advertising campaigns, allowing marketers to collect, aggregate and utilize