How the General Data Protection Regulation (GDPR) Applies to Your Business The General Data Protection Regulation, or GDPR, is a regulation of EU law pertaining to privacy and data protection in the…

Data Modeling Techniques and Best Practices for Digital Marketing Success Modern digital marketing strategies require learning how to leverage several different types of data models to make marketing…

Applying Artificial Intelligence Technologies to Digital Marketing Thanks to incredible advances in technology, and especially the leaps and bounds seen recently in artificial intelligence, modern…

Seasoned marketers know: the best way to tell if your advertising campaigns are performing at optimum potential is to conduct a professional and comprehensive digital media investment analysis.…

MatrixPoint’s Digital Consultants will Improve Your Marketing Results Brands looking to successfully connect with consumers and sell products or services online have to learn a difficult lesson:…

What is Media Transparency? Media Transparency refers to your ability to see what media has been bought to advertise your products, including where those advertisements were placed, how much you paid…

Should You Continue to Use an Agency or Bring Marketing In-House? With growing complexities in marketing operations, especially digital marketing, many businesses are dealing with a conundrum – should…

MatrixPoint today released its Verified Private Certification. The certification allows companies that have implemented data privacy controls to display to their customers that they are compliant…