SERVICES

Marketing Consulting

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  • Is My Marketing Being Managed Effectively?
  • What Is Brand Positioning and Why Does It Matter?
  • What to Consider When In-Housing Media

We help you Achieve More by putting your customers at the center of your company's marketing strategy - optimizing every element of your brand positioning and consumer messaging - and growing your overall business while increasing the value it realizes from its marketing investments.

MatrixPoint offers the insights needed to help your company realize its full sales and marketing potential. We don't just assist your company in developing its go-to-market strategy, we help implement it throughout every facet of your business, providing the research, resources, and tools necessary to transform your sales and marketing efforts.

Transform the Way Your Organization Does Business

Unlike traditional consulting approaches that provide theoretical frameworks and abstract scores, MatrixPoint's Marketing AI Accelerator reverse-engineers implementable AI solutions. This approach identifies your specific capability gaps and quantifies ROI potential.

Through a collaborative workshop, stakeholder interviews, and in-depth assessments, we identify and roadmap the AI Use Cases critical to your success.

Get Your AI Assessment Today
Areas which MatrixPoint can help your business garner maximum marketing efficiencies include:
We help companies to define clear targets and key marketing performance indicators (KPIs) for their campaign initiatives - whether they're audience-based, messaging-focused, or otherwise. Our ultimate goal, is to ensure that your marketing performance goals align with the overall business' strategy, revenue projections, and efficiency thresholds.
MatrixPoint has considerable experience working with Martech vendors and platforms to evaluate and recommend changes that will help create greater efficiencies and effectiveness. This includes machine learning, artificial intelligence, and automation to streamline your tech-focused marketing processes, freeing up bandwidth across team members allowing you to achieve more.
MatrixPoint helps marketing departments elevate their processes and workflows to best enable its efforts. We excel at helping you do more with less by designing your systems to be as turnkey as possible - whether you're looking to offshore entire workstreams or automate a series of daily reports - saving you valuable time and resources without sacrificing the necessary “blocking and tackling” in your day-to-day tasks.
MatrixPoint helps marketing departments elevate their processes and workflows to best enable its efforts. We excel at helping you do more with less by designing your systems to be as turnkey as possible - whether you're looking to offshore entire workstreams or automate a series of daily reports - saving you valuable time and resources without sacrificing the necessary “blocking and tackling” in your day-to-day tasks.
We've worked with consumer brands from all over the world and have helped to achieve their business goals and improve how they operate their online business. Our eCommerce consultants & digital marketers analyze your current online business and strategically work with you to achieve your eCommerce and omnichannel objectives. Our team has significant experience in managing Shopify, Magento, Amazon, eBay and many other platforms that all lead to ensuring a successful launch or expansion of your current efforts.
We believe that CRM and Content Marketing can be more effective than digital marketing tactics, and at MatrixPoint, we prove this belief through tangible results. Our verified team consists of experts with a wealth of experience delivering strategies and tactics that boost conversion rates at a more reasonable cost for our clients. MatrixPoint is committed to revolutionizing our clients' marketing approach, leveraging the synergies between CRM and Content Marketing to drive unparalleled results and establish lasting relationships with your target audience.
Staying on top of what strategies and executional tactics your competitors are leveraging is a key to maintaining and growing your market share. MatrixPoint keeps you constantly informed of industry trends, competitive tactics, and upstart entrants to the landscape to help inform your brand's marketing approach and execution.
MatrixPoint works with your internal teams to define risk tolerance levels for marketing investments, monitoring and managing risks associated with existing marketing programs and ongoing campaign engagements.

SERVICES

Staff Augmentation

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  • What Is Staff Augmentation and Why Is It Important?
  • MatrixPoint Launches Marketing and Media Staff Augmentation Solution
  • Should You Continue to Use an Agency or Bring Marketing In-House?

We provide companies with strategic additional headcount to supplement their own in-house teams. This incremental, additive staffing approach empowers organizations with the ability to scale their workforce up or down based on fluctuating project and business needs, all without the long-term commitment and overhead expenses associated with hiring full-time employees.

MatrixPoint delivers multi-sourced staff augmentation and expert consulting to support marketing and media teams, offering seamless flexibility and scale to any size project. Choose from multiple engagement models and get immediate access to a range of talent to scale up your strategic business priorities efficiently.

To get a sense of the process involved in augmenting your bandwidth capabilities, here are a few best-practice steps we'd pursue to kick off a staff augmentation strategy:
MatrixPoint can help you scale your workforce up or down as needed. We identify suitable candidates from our pool of talented professionals, or we conduct a search to find experts who match your requirements depending on available resources and circumstances. This includes temporary or permanent hires that could be domestic, offshored or nearshored quickly to ensure your needs are met without loss to service or output.
Our strategic approach to staff augmentation delivers talented staff more cost efficiently by saving you the overhead expenses associated with hiring full-time employees (e.g., benefits, training, and infrastructure). And with immediate access to the needed skill sets we curtail lengthy recruitment processes giving you time back and the ability to achieve faster.
MatrixPoint can help identify a need for additional workforce resources to complete a project, handle increased workload, or access specialized skills not available at your company. Through our comprehensive audit - specific roles, skill sets, experience, and project/task duration we will outline recommendations to achieve more with less. If a given project requires more resources incremental staffing can be quickly sourced. And for future projects, we work with you to assess need and deliver the staff to best achieve more with less. And when projects end, the additional resources can be disbanded without any long-term employment commitment. These core components of staff augmentation allow companies to leverage fresh outside expertise and resources to meet short-term goals without the longer-term obligations of full-time staffing, making it a flexible and efficient strategy for many businesses.

The Benefits of Working With The Matrixpoint Team:

  • Simplify talent acquisition
  • Scale up or down faster
  • Be productive from day one
  • Maximize your company staff
  • Better innovation deployment