Wondering if your marketing team is managing their budget efficiently and optimizing your return on investment? MatrixPoint explains how to find out!

What Does The CCPA Change? The CCPA includes sweeping legal changes that will significantly disrupt traditional business and marketing operations. Find out how to minimize the disruption to your

MatrixPoint Consulting announced today that it has been selected as the data privacy consulting firm for Crunch Fitness.

How to Manage Digital Ad Fraud Digital Advertising Fraud is not new, but in recent years it has become a much larger and more complicated problem. Here we will review what digital ad fraud is, how to

MatrixPoint Consulting announced today that it has been selected as the data privacy consulting firm for Thrasio, the leading Amazon third-party private label business.

Does My Company Need a Data Management Platform (DMP)? Data Management Platforms add a tremendous amount of value to digital advertising campaigns, allowing marketers to collect, aggregate and utilize

What is CA’s Prop 24? California’s Prop 24, or the California Privacy Rights Act (CPRA) is an expansion of the CA consumer privacy laws introduced by California Consumer Privacy Act (CCPA), which went

Is Your Marketing Working? Evaluating Marketing & Media Performance Modern digital marketing is a complex and expensive process, making it vital that you measure the results of your marketing efforts,