What is CA’s Prop 24? California’s Prop 24, or the California Privacy Rights Act (CPRA) is an expansion of the CA consumer privacy laws introduced by California Consumer Privacy Act (CCPA), which went

Is Your Marketing Working? Evaluating Marketing & Media Performance Modern digital marketing is a complex and expensive process, making it vital that you measure the results of your marketing efforts,

MatrixPoint today released its new business practice offerings of in-housing analysis, strategy, and implementation for businesses seeking to take control of their marketing.

The State of Data Privacy Protection Growing public awareness regarding the extent and vulnerabilities of commercial data mining has fostered consumer pushback against data brokers and fueled a

How to Respond to the Proposed Washington State Privacy Act (WPA) In today’s digital world, consumers share massive amounts of electronic data across various platforms on a daily basis. With virtually

The United States of America has a vast range of federal privacy laws in place to keep up with the ever-growing privacy concerns across the country. The modern-day consumers have become increasingly

How the General Data Protection Regulation (GDPR) Applies to Your Business The General Data Protection Regulation, or GDPR, is a regulation of EU law pertaining to privacy and data protection in the

Data Modeling Techniques and Best Practices for Digital Marketing Success Modern digital marketing strategies require learning how to leverage several different types of data models to make marketing