Today, marketers face formidable challenges in navigating an increasingly complex and competitive landscape. To remain competitive in this environment…

Some people automatically assume that an economic slowdown means a marketing slowdown, but the two are not mutually exclusive. In fact, with the right strategy under the right conditions, several…

Does My Company Need a Data Management Platform (DMP)? Data Management Platforms add a tremendous amount of value to digital advertising campaigns, allowing marketers to collect, aggregate and utilize…

Is Your Marketing Working? Evaluating Marketing & Media Performance Modern digital marketing is a complex and expensive process, making it vital that you measure the results of your marketing efforts,…

Data Modeling Techniques and Best Practices for Digital Marketing Success Modern digital marketing strategies require learning how to leverage several different types of data models to make marketing…

Applying Artificial Intelligence Technologies to Digital Marketing Thanks to incredible advances in technology, and especially the leaps and bounds seen recently in artificial intelligence, modern…

Seasoned marketers know: the best way to tell if your advertising campaigns are performing at optimum potential is to conduct a professional and comprehensive digital media investment analysis.…