Whitepapers

MatrixPoint's Marketing AI Accelerator offering aligns AI strategy with implementation through proven Use Cases.

MatrixPoint explains how leading CMOs leverage AI Use Case frameworks to prioritize marketing investments that deliver measurable ROI.

Apple’s iOS 26 update reshapes mobile messaging. Learn three proven ways to maintain visibility and engagement in a filtered, privacy-first world.

Peak season success starts early. MatrixPoint shares a step-by-step framework to segment smarter, engage customers, and boost ROI across the funnel.

The marketing funnel is changing, and we can blame it on AI. But the funnel isn’t being replaced. It’s being reshaped into a smarter, more responsive system for those willing to learn and adapt, rather than meeting it with resistance.

Gen Z hasn’t broken the marketing funnel. They’ve redefined it. The traditional marketing funnel has long been a predictable model used to capture attention, nurture consideration, drive purchases,

Colleges and universities face growing enrollment and revenue pressures from demographic shifts, flattening traditional pipelines, and increased competition. Meanwhile, employer demand for reskilling,

A sales funnel is a structured marketing model designed to guide potential customers through the decision-making process, from initial brand awareness to final conversion. When optimized, a funnel can