In an era where data has become the new currency, businesses find themselves at a critical crossroads. The digital landscape is fundamentally reshaping how organizations interact with user data,

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Irvine, CA – April 2025 – MatrixPoint Consulting, a leading media consultancy committed to helping businesses achieve more, has been selected as the strategic media consulting partner for Turtleback

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The customer journey is the foundation of effective marketing and customer experience strategies. It encompasses every step a consumer takes, from discovering a brand to becoming a loyal advocate. By

FCC’s TCPA One-to-One Consent Rule The Federal Communications Commission’s (FCC) One-to-One Consent Rule highlights the growing emphasis on consumer protection. Under this rule, businesses must obtain

The Bottom of Funnel represents the most pivotal phase of the customer journey. At this stage, prospects are highly engaged and ready to make a purchasing decision. BOFU marketing is the key to

Media Agency Audits Almost all types of organizations depend on media coverage to get their name out there, market themselves, and develop their brand. Before developing creative strategies and